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OUR PHILOSOPHY

When you walk to the edge of all the light you have and take that first step into the darkness of the unknown, you must believe that one of two things will happen. There will be something solid for you to stand upon or you will be taught to fly.

Brand Story

Unknown Union

Brand Story

A MESSAGE FROM THE CO-FOUNDERS & DESIGNERS

Convinced that there must be more to life than achieving financial success, we exchanged our corner offices in the U.S. for a small design studio in CapeTown on a mission to find a different kind of wealth.

We believed then, as we do now, that knowledge is humanity's most precious and underappreciated resource. And that our tendency to rely on contemporary sources of knowledge (to the exclusion of ancient and indigenous sources) mistakenly limits our perspective to far too narrow a point of view. Asintimated by Bernard of Chartres,"..in comparison to the ancients, we stand like dwarves on the shoulders of giants." How diminished our potential is if we fail to incorporate and apply the teachings of these giants!

Unknown Union

Diversity of perspectives and sources of knowledge allow for a more robust understanding of the world, they destroy preconceived notions, shift our viewpoint from myopic to panoramic, and compel us to evolve into fuller and more complete versions of ourselves. 

Through storytelling, we tap into these sources and form an intimate bond with the storyteller -- a bond that transcends culture, geography, language and even time. We, who answer the call to amplify this bond, are unidentifiable by age, ethnicity, language or appearance. As a cross-generational group of visionaries unified in our purpose, we embrace the vastness of our combined intellectual inheritance. 

We are the seekers. 
We are the journeyers. 
We are the Unknown Union.

- Jenifer Storey & Jason Storey

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Our Spaces

Unknown Union

Our spaces are kindred to gallery spaces, providing a platform and environment for each story to be experienced and engaged. From the literature that lines our bookshelves to the art hanging on the walls, these elements are curated to provide different points of contact for a wider audience.

Unknown Union

Our spaces are modular, frequently refitted for the live activities and events we sponsor in collaboration with our community of artists, creatives and visionaries. Visitors spend time reading the books that ignite our current and future chapters; connecting with others; sharing divergent viewpoints; broadening perspectives; attending workshops and exchanging ideas.

Unknown Union

Our spaces are kindred to gallery spaces, providing a platform and environment for each story to be experienced and engaged. From the literature that lines our bookshelves to the art hanging on the walls, these elements are curated to provide different points of contact for a wider audience.


Our spaces are modular, frequently refitted for the live activities and events we sponsor in collaboration with our community of artists, creatives and visionaries. Visitors spend time reading the books that ignite our current and future chapters; connecting with others; sharing divergent viewpoints; broadening perspectives; attending workshops and exchanging ideas.

Each chapter we create; each space and activation we curate; each collaboration we conceive, breathes life into the ideas we share and serves as a catalyst for further exploration.

Jason and Jenifer
Unknown Union
Unknown Union

Convinced that there must be more to life than achieving financial success, we exchanged our corner offices in the U.S. for a small design studio in CapeTown on a mission to find a different kind of wealth.

To reach our fullest potential a sa modern-day people, we should drink from the vast pool of knowledge accumulated over the entire arc of human history. Not only is this our right, it's also our reward. Diversity of perspectives and sources of knowledge allow for a more robust understanding of the world, they destroy preconceived notions, shift our viewpoint from myopic to panoramic, and compel us to evolve into fuller and more complete versions of ourselves.

Shop now